The following talk was by Emmanuel Levi-Valensi. The talk focused on the fact that businesses must :

*) know their market;
*) satisfy their clients;
*) always learn (most importantly from its mistakes);
*) check their hypothesis on the terrain;
*) iterate in short cycles to get feedback as soon as possible;
*) come out quickly with a "Minimal Viable Product" to "build-measure-learn".